Joe Boxer
90s

Joe Boxer

Boring boxer shorts got a personality when Joe Boxer turned underwear into funderwear. Like Underoos for adults, Joe Boxer made dressing fun, as smiley faces, chili peppers, dollar signs, fish, jack-o-lanterns, Christmas trees and more CONTINUE READING…

Underoos
70s

Underoos

“Underwear that’s fun to wear, It’s you in your Underoos!” Up, up and away…Underoos made make-believe even better when fun came to underwear, transforming you into your favorite superhero or cartoon character. Wonder Woman, Batman, CONTINUE READING…

Swatch Watch
80s

Swatch Watch

Always new, always different. With Swatch, your watch was never plain, boring or dull. How many Swatch watches can fit on the average person’s wrist? Three was common, two was a must, and four was CONTINUE READING…

Panama Jack
80s

Panama Jack

While yuppies raced up Wall Street in designer sneakers and powersuits, the surfing subculture glorified the relaxed nature of fun in the sun. Panama Jack had been making sun-care products for their native Florida since CONTINUE READING…

Brut
80s

Brut Cologne

Mickey Mantle wore it. Wilt Chamberlain and Joe Namath, too. Billed as the only choice for a masculine scent, Brut ‘defined masculinity for the American man.’ Created by Fabergé in 1964, Brut was so named CONTINUE READING…

ColecoVision
80s

ColecoVision

ColecoVision was the Cadillac of home video games back in 1982; a system so powerful, you’d make friends with the biggest jerk on the block just to be near it. Everyone had an Atari—that quaint little CONTINUE READING…

Body Glove
90s

Body Glove

It fits on the body, like a glove. It’s a Body Glove. Body Glove was the creation of twin brothers Bob and Bill Meistrell, both dive and surf fanatics. California transplants from Missouri, the two CONTINUE READING…