Hellmann’s Has Launched a Mayo-Inspired Cologne

In a collaboration with Tennessee Titans quarterback Will Levis, Hellmann’s Mayonnaise is releasing a new cologne called Will Levis No. 8, inspired by the scent of the brand’s famous mayonnaise. The fragrance features notes of lemon, coffee, musk, vanilla, and a unique “mayonnaise accord.” Levis, known for a viral moment involving mayonnaise in his coffee (video below), worked closely with Hellmann’s and a perfumer to develop the scent.

You can order it here: Will Levis No 8

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