How Video Games Are Bringing People Together

Video games have a reputation as being isolating, with the people who play them sometimes stereotyped as reclusive. However, in the age of the internet which allows for instant and international connection on a global scale, this pastime can be a catalyst for social interaction.

Discover how video games are bringing people together and providing companionship in situations where people would be otherwise alone. 

Online multiplayer networks

In-person gaming relies on friends and family being physically present: to hold cards, move pieces, and speak to one another. This means that players are restricted to certain times and locations and pre-planning is needed to organise a game.

In contrast, video games give you immediate access to multiplayer networks from anywhere in the world. In this way, they provide an outlet for social connection in a sometimes isolating online world. For example, online gaming became a social lifeline for many during periods of pandemic lockdown. 

Just as with traditional games, video game players don’t just compete, but also forge genuine and sometimes enduring friendships.

Inclusive gaming communities

Online gaming communities are generally inclusive, places where everyone feels safe and welcome regardless of age, gender, race and sexuality. Communication is encouraged, and conversation is usually monitored to ensure positive discussion, equal treatment, and user safety. 

One popular example of an inclusive gaming community is the world of online bingo where the social aspects of the traditional bingo hall are replicated in the live chat rooms. 

With video games, players have the option to team up for a collaborative experience. You can choose to tackle computer-controlled campaigns together or test your combined skills against other gamers in a player-vs-player challenge. 

Cross-cultural engagement

Video games also allow for cross-cultural engagement because they are universal. In transcending geographical and social boundaries, they unite those who would otherwise be estranged.

Online gaming can also be a tool for education on different cultures. Players have a virtual experience of other countries, customs and traditions, broadening their understanding and appreciation of the geography and history of our world. 

Twitch streaming is another way that video games are creating cross-cultural engagement. Acting as influencers by providing ‘how-to’ guides for games, these streamers develop like-minded fan bases that function as an online community. In this space, gamers can connect with one another and share their thoughts and experiences with an international group of players.

These organic online groups are so tight-knit that they have caused the birth of community marketing strategies as brands seek to harness the authentic connection of these virtual social settings.