7UP is diving into tropical territory with a new limited edition flavor called Miami Vice. The soda blends the brand’s classic citrus profile with cocktail inspired notes that give it a sweeter and creamier twist.
The flavor pulls from Strawberry Daiquiri and Creamy Pina Colada cues, creating a dessert like mix that stands apart from the crisp snap people usually expect from 7UP. It is currently announced as a full sugar release.
For shoppers, Miami Vice shows how legacy sodas are leaning into nostalgia and playful mashups while staying right in the familiar cola aisle. It also highlights a growing trend of classic brands borrowing bar style flavors to keep seasonal and limited time offerings feeling fresh.
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I doubt we’ll get it up here, but if they decide to bring it here… I’m curious.